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JP Morgan said that the average price rose to become an important ANTA Sports earnings momentum, and is expected to reach its 2009 revenue growth of 34% to maintain ANTA Sports holdings rating and target price of HK $ 6.2. Citigroup and other big firms but there is still the sports goods industry expressed pessimism Anta said second quarter of 2009, the average selling price of footwear and clothing company (by order price) increased by approximately 6.5% and 10.0%, respectively, order volume increased by approximately 15.0% and 23.5%, continued to show the volume of price development trend. Aspects proportion of products, shoes, clothes and accessories accounted for 45%, 52% and 3%, Anta company also announced the operating status of the first three quarters of this year, and its footwear sales rose 48.70 percent to 20.67 million pairs, more than last year full-year sales of 18.26 million pairs; clothing sales rose 44.70 percent to 28.65 million, also exceeded last year's 23.58 million in sales; increased retail outlets to 5468 Li Ning Zhang Zhiyong, chief executive officer is expected next year, the mainland sporting goods market growth about 21%, the pace of growth will be faster Li Ning brand, same-store sales growth target of at least 15%; gross margin of 46% -48% from the previous month is expected to decline by 1%; sales promotion expenses as a percentage of sales amounted to approximately 16% -18% . Industry sources, affected by the Li Ning lit the Olympic torch in the first quarter of next year, Li Ning orders exceeded expectations in some areas, even more than 50% increase in accusing him of obvious differences between long and short Although the data shows that in 2009 the sporting goods industry is still relatively optimistic about the situation, and Morgan, Merrill Lynch and other big firms have expressed optimistic about the industry leader. But concerns about the outlook for the economy, the overall market for the sporting goods industry still maintained a more pessimistic attitude Citigroup recently published a research report that the slowdown in the domestic retail market, decided in 2009 Chinese sportswear Manufacturing corporate earnings are air jordan 1 for sale expected to decrease from the current average level of 25%, and a notice will be for the industry to make further stock rating lowered. Citigroup is expected that in 2009 Chinese sports apparel manufacturing industry overall growth will slow to around 10% with the corresponding sharp decline is related stocks. Analysis of the industry, due to the global financial crisis on the economic outlook bearish market next couple sale for air jordan 10 of years, consumption elasticity is relatively large sporting goods industry has been snubbed reasonable market but some analysts believe that, after a sharp decline, the market for consumer goods industry The expectations have been very pessimistic, even with an average annual growth rate of only 20% less than Adidas, which expected earnings over the past ten years has remained at between 20-30 times; while still huge room for development of China's sports goods market, Market leading about 10 times expected earnings is clear that there may be undervalued and the market divided on the sporting goods industry in the industry leader Li Ning reflected more clearly. After the publication of the first three quarters of good operational data, Goldman Sachs said second and third tier cities in the relatively strong sales does not mean the company can avoid a potential slowdown in sales, investors need to see sales growth in 2009, in order to mitigate future concerns. But Merrill Lynch reiterated Buy rating on Li Ning, and gives a target price of HK $ 27.8, I believe the strong sales performance to soothe market worries; Citigroup Li Ning also maintain BUY with target price of HK $ 23.